The Winning Formula - 4th edition

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Fourth annual conference presented by the Bensadoun School of Retail Management in partnership with the Aston Martin Aramco Formula One Team McGill University’s Bensadoun School of Retail Management and Aston Martin Formula One are proud to present the fourth installment of their collaborative conference. This year’s event delves into the dynamic world of AI in business, engineering, and the role of female drivers in Formula One, offering students an exclusive glimpse into how these elements contribute to the team’s success. Through insightful discussions with professionals from the Aston Martin Formula One Team and key industry partners, attendees will gain firsthand knowledge of what drives the business of F1 beyond the track. All the details are on the BSRM website View schedule & speakers This event is open to McGill University students only. Seats are limited! Register now

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